gunther sonnenfeld

gunther sonnenfeld bw

first intro’d to Gunther via triiibes.

intrigued by a recent post (referencing junto):

gunther on bitcoin

resonating parts..

Ben Franklin’s Junto was created in Philadelphia in order to help the local community solve critical issues such as educational needs, food for the poor, artistic endeavors and merchant protocols.

More importantly, we’ve realized that money isn’t quite what we think it is. It’s become a faith-based construct leading us to believe that something has value, and will continue to have value in the future.

The question is: whose value?

Value, in myriad forms and exchanges, was being called into question as a follow-up to the cultural revolutions of the 1960s. Value, as a proxy for the notion of prosperity, had become fiercely capitalistic, and far less social as it once was when transactions were reputational.

Money is the idea that something can be exchanged because it has value.

Capital is the idea that something can be distributed for a greater value.

Currency is the idea that something can be traded for a future value.

Credit is the idea that something can traded or exchanged now for the same future value, often times plus interest.

None of these concepts denote what value is, and more importantly, what networked value actually looks like.

‘Social currency’ is a neat idea that suggests people carry value in exchanges of ideas or some form of equal trade; gifts (as in the ‘gift economy’) have been thought of recently to represent equal exchanges of goods and services sans determinations of value commonly found with money or credit. Alternative currencies were introduced into the mix as a means to offset the risks of a fiat system, and to create direct exchanges that could disintermediate banks… yet we still have the problem of discernible value.

In other words, we can find myriad ways to produce, distribute and to consume, as well as provide alternatives for credit and currency, but we cannot assume that some form of value is inherent in the exchange between people unless we know who they are, that we can trust them, we can observe their intentions, and that we can build a relationship on top of that trust and intentionality. 

As those of us at C-PET see it, all players in the ecosystem have a huge opportunity to work together and create new markets. The question remains as to whether we are willing to divorce ourselves from the old, paradigmatic notions of money and value.


Gunther at Miami Ad School 2012:

Gunther is a long-time serial entrepreneur, social technologist and multi-platform storyteller whose last executive role was as a global ad agency strategist (Omnicom Group). Over the years he has helped create a dozen in-market technology products for search, online measurement, social media monitoring, mobile fulfillment and content distribution. He has also built award-winning content, analytics and transmedia platforms for brands such as Toyota, Kraft, Adobe, Nestle, The Annenberg Foundation, NRDC, WB Music, the US Army and Rockstar Games.

Through his think tank (ThinkState) and his business intelligence platform (Heardable), he now advises and works with several leading-edge companies in the digital media and Big Data spaces, including Coincident TV, MomentFeed, eCairn, Mynd and TruEffect. Gunther is an active angel investor, a mentor in the K5 Ventures accelerator program, and speaks frequently around the world on the intersections of branding, early stage investment and emerging markets. Widely regarded as a thought leader advancing the notions of digital convergence and transmedia storytelling, he has keynoted alongside the likes of Sir Richard Branson, Guy Kawasaki, Arianna Huffington, Mitch Joel, Lance Weiler and Jonathan Harris.

omynd – app ish..?

need to know how to think..

8 min – it’s not working anymore..

hacking – discovering a need – then gathering a group and doing something about it


find/follow Gunther:

link twitter

link facebook

gunthers site



imagine no possessions





@beccanalia believe what you want. This is what we’re doing about it ->…



View story at

We can stubbornly hold on to the old laws that govern a liberal democracy, or we can create new ones that will support a true civic engagement model for democracy.


First, we connect the breaking down and collapse of familiar institutional elements such as financial and educational systems, monetary policies and political platforms as a welcome and necessary consequence of the systemic entropy found within the current monocultural paradigm. Creative collapse, within an evolutionary framework, is a good thing. It means we are evolving.

a nother way.. systemic change that is deep enough.. for all of us.. aka: not part\ial..


The point is to give people the tools to make or create different choices.

all the people.. today.. we can do that..

ie: hosting-life-bits via self-talk as data


So the first thing we must talk about when we speak of participation istraining — a fundamental requirement absent in the liberal worldview.

training..? life is the training/prep/whatever..

let’s do this firstfree art-ists.

for (blank)’s sake

laurie never ready law


In a civic democracy, participants *earn the right to speak by training; to see reality coherently, to build health into the body, to understand that the world works systemically and to privilege local, applied and tested knowledge over abstract theoretical knowledge. In a civic democracy, self-mastery is prized above all other skills and certifications. And this self-mastery, by definition, encompasses the four domains of cognitive, physical, emotional and imaginative or incorporeal (what some might consider ‘spiritual’) skill acquisition.

*oh my


One important thing to note about the type of training we offer is that itbuilds up the nervous system of the individual.

sounds like detox..

perhaps detox though.. less complicated..more accessible.. to everyone.. today..


democracy is the joining together of allto promote the diverse goods of all.


For the public sphere to matter, to create genuine participation, it would have to connect to precisely what it resists, which is real human power, (bi)partisanship, risk-taking and the ability to handle local issues with grace and clarity.



In truth, civic engagement will never rely on Facebook pages, Google searches, or Twitter feeds for human interaction and community-centric creativity. Those capacities and emerging literacies exist in the minds, imaginations and hearts of people. Literacies of the imagination, as we like to call them, can only be fostered through deepened interactions in physical spaces and within places where nature can bring human beings back to their true essence.

rev of everyday life.. a nother way


We mentioned atop this piece that ‘fixing’ the current system is futile. To be more specific about that point, what we see happening in this transitional approach is accosting and improving upon certain elements in the current system for the (co)creation of a new one.

So to briefly summarize, things like term limits, voting reform and policy thresholds would find new life within localized contingencies, which in turn would affect how the system works at the national or federal level.

perhaps we be brave enough to disengage from what’s irrelevant. from all the manufactured consent ness. perhaps we reimagine our broken feedback loop.

ie: redefine decision making.. make consensus irrelevant – public consensus always oppresses someone.. et al

post ends with tedx by Andrew Markell


I am, unabashedly, a capitalist.

I like money.

I like making money.

I like making things with money.

I like helping people make things and make money.

I believe in wealth creation and redistribution, through active civic participation.

There are many forms of wealth.


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