manufacturing consent


same via slideshare:


Noam Chomsky and the Media film (1992, 2:47:16] via thought maybe site:

manufacturing consent


thought control in a democratic society.

he’s intro’d as most important intellectual alive… then he points out where that quote came from – the fateful triangle – and he points out rest of quote.. ie: why if so smart does he present such simple minded ness. which he then says is a good thing (that he is being criticized) because the emperor isn’t wearing any clothes.. but he doesn’t like to be told that.

what propaganda is to democracy ..violence is to dictatorship

(when asked what are some things we don’t see – otherwise they’d act) – we invaded s vietnam, standing in way of arms negotiation, military is mechanism held to provide subsidy to high tech

i absolutely believe in common sense. people have capacity.

7 min – my studies demo to me the remarkable creativity ordinary people have

chimp – named nim chimsky…

chomskian revolution in linguistics.. w/piaget. noam – the case against skinner

12 min – i would be very pleased to discover connections between anarchist convictions and the nature of human intellegence.. but i can’t find any

13 min – talking with michael focault:



if it is correct, and i believe it is, that a fundamental element of human nature is the need for creative work, creative inquiry, free creation without arbitrary limiting effects of coercive institutions, then .. a decent society should maximize possibilities for this fundamental human characteristic to be realized.

a federated de-centralized system of free associations incorporating economic as well as social institutions would be what i would refer to as anarcho- syndrialism (?), seems to me appropriate for advance tech society in which human beings do not have to be forced into positions of tools of cogs in a machine.

17 min – future society – seeking out forms of authority and domination and challenging their legitimacy. …. any form of coercion/control requires justification… and most are completely unjustifiable.. so try to detect those that are subject to change..

19 min – dc talk – roll of media – democracy require free access to info/ideas/opinion

congress shall pass no laws bridging the freedom of the press

22 min – wyoming talk – contrary view – origins of modern democracy – 17th cent revolution – popular movements that were questioning everything.. this disturbed all the elites on both sides of the civil war… one historian pointed out in 1660.. he criticized the radical democrats.. because: they are making the people so curious and so arrogant that they will never find humility enough to submit to a civil rule.

mass talk – democracy for elites.. not for ignorant masses.. quoting john j – those that own the country ought to govern it

23 min – in modern times for elites.. this contrary view …is the standard one ..

manufacturing consent borrowed from book by walter lippmann – 1921 – manufacture of consent – a revolution in the practice of democracy – a technique of control.. useful/necessary because the common interests elude the public..public just not up to dealing with them… notice.. that’s opposite of democracy..

niebuhr – rationality belongs to cool observer.. but because of stupidity of average man he follows illusion not reason but faith.. this naive faith requires necessary illusion.. and overly potent implications… to keep missionary on course

not case that indoctrination is inconsistent with democracy – it’s the essence of democracy.. in totalitarianism state.. doesn’t matter what people think… when voice of people can be heard.. you have to control what people think.. and standard way to do this.. propaganda.. manufacturing consent.. reducing general public to apathy of some fashion.

26 min – japan – family.. and i’m against the idea of public personalities..

28 min – parents – hebrew school teachers.. which was odd – during depression..

what did parents think of you hoping on train – go up to anarchist book stores as a child..

30 min – went to a dewey ite school – there was no such thing as competition.. good student.. until i got to highschool… which i hated.

did that work in 1940s when i was about 12 yrs old.. school newspaper – fall of barcelona rise of fascism..

biggest influence.. uncle who’d never gone past 4th grade, crime. got my education at 72nd street newstands.. very lively place.. he was a very bright guy.. 30’s. biggest excitement was to work the news stand

33 min – if you want to understand the way any society works.. 1st look at who’s in position to make decisions..

end of citizenfour

in ours: in hands of relatively concentrated corps/firms/executive positions in govern/own media…. they have an over dominant role. the need to satisfy their interest poses great restraints..

2 targets for propaganda – 1) political class – 20% of population – relatively educated, ie: managers/teachers/writers.. supposed to vote, their consent is crucial  2) follow orders – 80% of population.. they’re the ones that usually pay the cost

35 min – a propaganda model: elite media: ie: nytimes, washington post, abc,  – they set the agenda.. select topics, filter, … they determine, select, shape, control, constrict in order to create illusion in society.

37 min – ny times – burden to create history.. in whose interests is history being so shaped..?

39 min – meyer – editor at times – talking against chomsky

41 min – one agenda center – filters: one is ownership, who owns them – major corps.. integrated with even larger conglomerates, ie: westinghouse, ge,

how do elites control media… is like asking how elites control general motors.. they don’t control it they own it… elites don’t control student press. . but if you try to break out.. and they don’t stop paying attention to you… the uni will come down on you

43 min – on not agreeing with chomsky – the way intellectuals have of feeling like a clergy… then list of evidences supporting what chomsky had said

the market is advertisers.. other businesses.. what keeps media functioning is not the audience.. large corps selling privileged audiences to other businesses

45 min – if people enter system that don’t have that pov – they will be excluded.. because they are dis -functional to the institution itself

(asked if he’d escaped the indoctrination) i have often not escaped the indoctrination … not a pleasant experience to remember.. ie: 6 in the school yard. i remember going up to stand next to him to help him. then i got scared and went away. i was very much ashamed afterward. you should stick with the underdog. the shame remained. i should have stayed there.

48 min – 64 – decided i had to do something about this.. i was in a very favorable position.. good work at mit.. personal life was fine. i knew i was giving it up. i expected to spend years in ail. i recognized that if i returned to these dominant interests of my youth.. there would be penalties… it seemed at that point that it was hopelessly immoral not to do it.

the most effective form of political action – action that involves direct resistance.. to take part in war crimes…

stop hey.. what’s that sound.. everybody look what’s going round.

going to have to find new ways of political action..

52 min – american power and the new mandarins (book) – the equinimity and detachment allows people to ie: fight… so it’s the ones that aren’t fighting to be thinking about this rather than throwing blame on the fighting. (paraphrase) – on his phrase in book – about all of being guilty

54 min – context – institutional memory to understand why and how – ed turner. david brinkley once said – you get in front of camera and you get into show business rather than news business.. but tat shouldn’t be. accuracy, speed, fair approach, to try to bring the truth.

56 min – roll of media to present relevant background.. offer a forum of debate… to go to war.. that never happened.. 99.9% of discussion excluded the option of a peaceful settlement.. ie; this is a people’s war.

58 min – the result as – it was a media war… we went to war very much as a totalitarian state.. thanks to the subservient media

1:01 – media, pa – everybody’s home town tour; ny times tour – no cameras, 60% ads

1:04 – other media – 80% – main thing is to divert them.. watch nfl, … just get them away from things that matter. and for that it’s important to reduce their capacity to think.

sports another personal example of indoctrination system.. keeps them from worrying about things that matter. striking to see the intelligence used by ordinary people in sports.. understanding about of mundane ideas. ..a way of building up irrational attitudes to submission to authority. group cohesion. training in irrational jingoism…  that’s why energy goes toward them.. advertisers willing to pay for them..

1:07 – atrocities (not many experiments) – the greatest act of genocide 75-78 – pol pot – east timor.. just happens history did set up controlled experiment.. right at that same time – another atrocity – we were responsible for it.. not pol pot

1:09 – elaine briere (photojournalist) – just n of australia.. huge oil preserves there.. one of last surviving generations there.. today less than 5% live like e timorese.. very self-reliant, democratic, egalitarian, sharing… old people were like the university.. children grew up in safe, stimulating, nurturing environment. indonesia invaded.. didn’t want a small country setting an example for the region.

aug 75 – civil war broke out.. amidst colonization. ended up in victory for fredland. indonesia at once started intervening. greg shackelton – emotion so strong – timor people just want un to care.. .. 5 journalists killed next day. including greg.

1:14 – for 2-3 weeks they just killed people.

when indonesians invaded.. un reacted as always does.. calling for sanctions.. watered down solutions passed – but u.s. was very clearly not going to allow anything to work: the dept of state desired that the un prove utterly ineffective in whatever measure it undertook. this task was given to me, and i carried it forward with no inconsiderable success. – daniel patrick monyhan

by 78 – it was approaching genocide levels – 200000 people killed.. u.s. provided 90% of arms..  (carter) – there was no western concern for atrocities if there’s a profit to be made from them.

there was plenty of coverage.. in 78 coverage dropped to 0.

cambodia – level of atrocity was similar – 70-75 – atrocity that we were in charge of.. very little 600000 killed during 5 yr period of u.s. sponsored war… that was the wrong story…

after 75 – atrocities continued.. carried out by other people.. so that was the right story..

within weeks of ruge take over… times was claiming genocide.. with maybe 100000 killed.. from then on the drum beat was of genocide.

1:21 – whoa. nothing on timor.. so much on cambodia – esp given involvement of american govt

1:23 – an unjust war in east timor – read in congress.. published.. gave great deal of legitimacy that a major tragedy was unfolding in e timor

1:25 – but was whitewash rather than atrocity.. meyer (nytimes) vs chomsky

1:28 – still today (1992) e timor – 1/3 population gone, concentration camps – military operation..,

1:29 – by suppressing the facts the media is making a major contribution.. to perhaps one of the greatest atrocities

1:31 – it’s a very simple ethical point – the consequences of your actions (i’m not amnesty international i’m just one guy)

1:33 – astonishing to see the courage of people

end part 1

a lot in laramie..

1:37 – debate in holland – w/bolkestein on manufacturing consent. cambodia and timor. crazy.

1:46 – with bill moyer. most dissenters don’t get much listen to. .. media in canada and belgium more open… structure of american media is pretty much to eliminate critical discussion..

john silver and noam..

1:50 – you say given access to media overseas but not here. has that changed..? nightline guest list.. of 1530 u.s. guests… 92% white, 89% male 80% professionals, govt officials or corp reps

why is noam never on nightline – jeff greenfield: maybe he can’t talk on tv.. ie: if he takes 5 min to warm up.. you have to know the person can make the point in given time. we need concision.. noam: greenfield hit nail on head… got to say things in concision.. between 2 commercials.. huge. beauty of that .. you can only repeat conventional thoughts.… suppose you say something that is’t conventional thinking.. (then clips of noam doing such, ie: ed is a system of imposed ignorance).. people are expected to know what you mean.. you can’t give evidence if stuck with concision..

in my view.. if were better propagandists on … because then they would sound like they are from neptune.. ie: getting cut off…

number of guests in 16 yrs of macneil/lehrer news.. over 10500, number of interviews with noam.. 1

1:56 – we need a shot where you’re seen listening to me

asked why he lives in u.s. – u.s. is very rich, very free, .. but a scandal.. it should have a level of health and wealth that’s order of magnitude above all others..

2:00 – sarah mclendun – you have to understand what the system is.. when it will be open, ie: after watergate.. most people internalize the values.. and regard yourself as acting perfectly freely

2:03 – open tv holland.. intro’d as most controverisal american, noam: i don’t mind the denunciation.. i mind the lies..

2:04 – lets not go into details.. noam: the details matter

2:07 – defending his rights didn’t mean i defended his thesis

2:10 – if you’re in favor of freedom of speech – you’re in favor of freedom of speech precisely for fews you despise – (otherwise you’ve got a fascist regime)

ie: if someone publishes a scientific article i disagree with.. he shouldn’t be taken to jail..

2:12 – oh my.. to our bent toward distracting (perhaps out of fear) the person speaking outside the box.. seeking something bad to detract.. chomsky getting beaten up – spending tons of energy – when he defends freedom of speech for someone with vulgar beliefs about holocaust

2:14 – it is poor service to the memory of the victims of the holocaust to adopt a central doctrine of their murderers. noam

which these people were doing by denying free speech

2:14 – q: – where do you see most practical place to put energy,, i feel in overwhelm; a:  the way things change is because lots of people are working all the time.. building up basis for popular movements that are going to make changes, ie: selma.. you get a very false picture of this from the history books.. ie: couple of leaders, washington, king.. important .. but he was not the movement… lots of other people working together were

2:16 – when you have lots of activists.. then people like me can appear… my work – is not directed to intellectuals and politicians.. it’s directed to ordinary people.. i feel i’m helping people develop a course of intellectual self-defense..not going to happen at school.. develop an independent mind… .. can’t do it alone.. beauty of our system is that it isolates everybody.. the best way is through organization…

2:18 – what media can i turn to to get right answers… i’d say there is none.. you have to listen to self.. what you decide are the right answers…

alternative media.. media that are citizen controlled as opposed to state/govt controlled….. noam: while extremely important – it’s going to have a huge battle; ie: z magazine, south end press, alternative radio – boulder..kgnu

2:25 – ed s herman – noam’s co-author

there are ways for compensating for the absence of resources.. – whoa .. chomsky’s file cabinets..

2:27 – a reasonable understanding of the way the world works.. a great resource..

2:30 – bill moyer: why do you say we are isolated.. noam: much of general pop realizes that organized institutions are not meeting their needs… the political system increasingly functions w/o public input.... on voting.. ratification.. when i go in and have 2 choices.. vs i had a play in coming up with choices.. how profoundly contemptuous that is of democracy

2:32 – bush inaugural speech (longest, most expensive): for once.. we don’t have to talk late into the night about which system is better.. make kinder the face of the nation and gentler the face of the world

pluralistic ignorance ness

2:34 – q: what workable scheme would you put in the place of capitalism a: what used to be called …wage slavery is intolerable.. people oughtn’t be forced to rent themselves in order to survive… the democratic institutions ought to be run democratically… through free association

74 – peter jay talks to noam… (laramie, about anarchy: co-opertion w restraints) q: sustainable examples? a: most dramatic example israeli cubitsene(?) – large scale ie: spanish revolution 1936 – destroyed by force.. but when alive.. inspiring.. organizing w/o coercion or control…

2:38 – those simple understandings aren’t going to undergo much change.  the thing is .. you have to work.. so many people are busy.. you come home tired.. turn on the tube.. that’s the way the system of indoctrination works..

2:40 – at this stage of history.. either general population will take control.. or there will be no destiny for anyone to control.. as long as some specialized class is in control.. it will guide the focus.. the question is whether priviliged elites should dominate

he’s up there thinking for himself.. which encourages us to do the same.. that we can do.. it makes us realize.. there is a center .. of all the decention..

it’s a matter of whether you can look yourself in the mirror..

more on doc:

wikipedia small

The film presents and illustrates Chomsky’s and Herman’s thesis that corporate media, as profit-driven institutions, tend to serve and further the agendas of the interests of dominant, elite groups in the society. A centerpiece of the film is a long examination of the history of The New York Times’ coverage of the Indonesian occupation of East Timor, which Chomsky says exemplifies the media’s unwillingness to criticize an ally of the elite.


Chomsky’s response to the film was mixed; in a published conversation with Achbar and several activists, he stated that the film simply doesn’t communicate his message, leading people to believe that he is the leader of some movement that they should join. In the same conversation, he criticizes The New York Times review of the film, which mistakes his message for being a call for voter organizing rather than media critique.


[book – not even available for recommend at our library]

manufacturing consent book

book links to amazon

on the book:

wikipedia small

Manufacturing Consent: The Political Economy of the Mass Media (1988), by Edward S. Herman and Noam Chomsky, proposes that the mass communication media of the U.S. “are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion”, by means of the propaganda model of communication. The title of the book, Manufacturing Consent, derives from the phrase “the manufacture of consent,” employed in the book Public Opinion (1922), by Walter Lippmann (1889–1974).

Chomsky credits the origin of the book to the impetus of Alex Carey, the Australian social psychologist, to whom he and co-author E.S. Herman dedicated the book. Four years after publication, Manufacturing Consent: The political Economy of the Mass Media was adapted to the cinema as Manufacturing Consent: Noam Chomsky and the Media(1992), a documentary presentation of the propaganda-model of communication, the politics of the mass-communications business, and a biography of Chomsky.

propaganda mode of communication

Five filters of editorial bias

The propaganda model for the manufacture of public consent describes five editorially distorting filters, which are applied to the reporting of news in mass communications media:

  1. Size, Ownership, and Profit Orientation: …companies operated for profit; and, therefore, must cater to the financial interests of the owners — …
  2. The Advertising License to Do Business: .. majority of the revenue of major media outlets derives from advertising ..advertisers have acquired a “de facto licensing authority”….
  3. Sourcing Mass Media News: …… large entities that provide this subsidy become ‘routine’ news sources and have privileged access to the gates. …
  4. Flak and the Enforcers: “Flak” refers to negative responses to a media statement or program (e.g. letters, complaints, lawsuits, or legislative actions). Flak can be expensive to the media, …Flak can be organized by powerful, private influence groups … flak can be a deterrent to the reporting of certain kinds of facts or opinions.
  5. Anti-Communism: This was included as a filter in the original 1988 edition of the book, but Chomsky argues that since the end of the Cold War (1945–91), anticommunism was replaced by the “War on Terror“, as the major social control mechanism


on 40 hr work week ness (referenced in deck above):

3/7/16 6:02 AM
The science behind the 40-hour-work week and why we’ve lost it…
perhaps less about getting back to 40 – from 60+ hours a week.. and more about waking up to what we spend our prime time (8ish hours or whatever) a day doing. is it our flavor of success..? or does it lean more toward some sort of supposed to ness..?


feedback loop is broken ness

redefine decision making .. disengage from consensus ness


voluntary compliance ness

preempting dissent (doc)


Diana Laufenberg (@dlaufenberg) tweeted at 5:31 AM – 13 Oct 2016 :

Pretty fascinating – See the global news focus, mapped, interactive. #dataviz #sschat (


This sounds like a conspiracy theory but it’s basically just marketing applied to politics, and it’s very effective.

Original Tweet:


on freedom of choice.. from Gabor Maté‘s realm of hungry ghosts:


steve: freedom comes w a dollar sign attached..


in the internal world of the psyche.. freedom means something very different. it is the ability to opt for our long term physical and spiritual well being as opposed to our immediate urges.. absent that ability, an y talk of free will or choice becomes nearly meaningless..


thus the dilemma of freedom in addiction may be phrased this way: a person driven largely by unconscious forces and automatic brain mechanism is only poorly label to exercise any meaningful freedom of choice..

that includes.. ie: kids in school.. adults in school/work.. et al


ocd sufferers are diff from other people only in degree.. much of what we do arises from automatic programming that bypasses conscious awareness and may even run contrary to our intentions..

this is science of people ness.. not us

not choice

not voice

dr schwartz: the passive side of mental life, which is generated solely and completely by brain mechs, dominates the tone and tenor of our day-to-day, even our second-to-second experience. during the quotidian business of daily  life the brain does indeed operate very much as a machine does..

decision that we may believe to be freely made can arise from unconscious emotional drives or subliminal beliefs.. they can be dictated by brain mechs programmed early in childhood and determined by events of which we have not recollection..

no matter how intelligent and well meaning the individual, the malfunctioning brain circuitry may override rational judgment and intention. almost any human being, when overwhelmed by stress or powerful emotions, will act or react not from intention but from mechanisms that are set off deep in the brain, rather than being generated in the conscious and volitional segments of the cortex. when acting from a driven or triggered stated, we are not free..

this is huge.. this is why we’re not getting there (to equity).. because we keep saying people are choosing whatever.. when most people are not.. we’re automated..

let go


shwartz: it’s a subtle thing, freedom. it takes effort; it takes attention and focus to not act something like an automaton. although we do have freedom, we exercise it only when we strive for awareness, when we are conscious not just of the content of the mind but also of the mind itself as a process..

when not governed by conscious awareness, our mind tends to run on automatic pilot. it is scarcely more ‘free’ than a computer that performs preprogrammed tasks in response to a button being pushed.

eckhart tolle: choice implies consciousness – a high degree of consciousness. without it, you have no choice’

we may say then that in the world of the psyche, freedom is a relative concept: the power to choose exists only when our automatic mental mechs are subject to those brain system that are able to maintain conscious awareness…

anyone whose automatic brain mechs habitually run in overdrive has diminished capacity for free decision making.. esp if the parts of the brain that facilitate conscious choice are impaired or underdeveloped..

or manufactured to consent.. or volunteered for compliance.. ie: been in school 12 + or – years..


realistically.. very few people could ever be found operating at the positive extreme, truly conscious and consistently free..

most of us.. not us

in realm of emotional freedom and conscious decision making a penniless hermit may enjoy much more latitude than a status addicted millionaire who , still compensating for unconscious childhood hurts, is driven by an insatiable need to be feared or admired..  the hard core drug addict finds the worst of both worlds: low on the totem pole of psych freedom , she is also at the base of the socioecon ladder.. the rest of us perch more or less precariously, at whatever altitude, somewhere above her..


via Jon fb share

As long as you remain within that field of the culture, of society, of greed, of envy, of achievement, you are not a free human being. You may think you have free will, but you are just part of this monstrous society, a conditioned human being. – Krishnamurti

voluntary compliance .. manufacturing consent.. wilde not us law.. freedom.. spinach or rock.. et al


Glenn Greenwald (@ggreenwald) tweeted at 6:00 AM – 26 Dec 2018 :
This is a really worthwhile @AJListeningPost show on the 30-year anniversary of Manufacturing Consent – which features interviews with Chomsky, @Hass_Haaretz, @mtaibbi and @Amannama on how that propaganda model is stronger than ever (

haven’t listened to yet

Glenn Greenwald (@ggreenwald) tweeted at 6:03 AM – 26 Dec 2018 :
In this short clip from there, Chomsky talks about the unique value of the internet in enabling dissent and, in doing so, illuminates why so many corporate journalists – as well as academics and other orthodoxy-enforcers – are so eager to beg Silicon Valley executives to censor: (


via m of care fb share (on noam’s 92nd bday) – Noam Chomsky Stumps Andrew Marr – []

3 min video clip

a filtering system that starts in kindergarten


social control