imperative 21

imperative 21

great words (big bold – imperative).. but after a little digging (small print – capitalism – and video below).. listening.. not sure they mean legit system change.. (hope i’m wrong)

imperative: of vital importance; crucial.

capitalism: an economic and political system in which a country’s trade and industry are controlled by private owners for profit, rather than by the state.

ie: imperative is that we take this  virus opp to leap.. for (blank)’s sake.. let go of money (any form of measuring/accounting)

first tweet i read after adding this page:

Millions of people just lost their jobs. Tomorrow, rent is due for many of them. But a lot of people who lost their jobs also lost their healthcare, and there’s a pandemic happening, which is why they lost their jobs. Do they pay for an insurance extension or rent? What a system!

Original Tweet:

let go of the system.. not just part of it

from site

capitalism must work for all of us and for the long term .. align incentives and shift culture so capitalism works for benefit of all stakeholders

that can’t/won’t happen.. will they listen to legit alt’s?

ie: 2 convers as infra via tech as it could be..

Imperative 21 is a business-led network of coalitions that believes the imperative of the 21st century is to reimagine and redesign our economic system so its purpose is to create value for all stakeholders.

The six founding partners include

1\ B Lab (certifier of B Corporations),

A historic global culture shift is underway to harness the power of business to help address society’s greatest challenges.

that would be getting to the energy of 8b alive people..

2\ The B Team,

richard branson (founder); christiana figueres – in new story for humanity doc; arianna huffington; muhammad yunus; ..

3\ Chief Executives for Corporate Purpose (CECP),

Founded in 1999 by actor and philanthropist Paul Newman.. CECP empowers corporations to be
a force for good in society

4\ Coalition for Inclusive Capitalism,

We are a not-for-profit organization dedicated to promoting the Inclusive Capitalism movement.

5\ Conscious Capitalism,

Elevating Humanity through Business

yeah.. i don’t know if that can happen..

if we really care about humanity.. we need to let go of money (any form of measuring/accounting)

6\ JUST Capital.

JUST what the world needs

what world needs most: the energy of 8b alive people

The world needs more just companies. Companies that believe in fair pay and equal treatment for all workers. Companies that create good jobs and understand the value of strong communities.

strong communities let go of earn a living mentality.. and jobs ness

Companies that are committed to a healthy planet. JUST Capital measures and ranks companies on the issues Americans care about most so you can then act on that knowledge. With your voice, your purchase decisions, your investment dollars, your career choices, your leadership, you have the power to make the world a more just place.

wow.. (i’m obviously in the wrong place.. ? or no..?)

let’s do this firstfree art-ists.

for (blank)’s sake

there’s a nother way

JUST Capital was co-founded in 2013 by a group of concerned people from the world of business, finance, and civil society – including Paul Tudor Jones II, Deepak Chopra, Rinaldo Brutoco, Arianna Huffington, Paul Scialla, Alan Fleischmann, and others. By establishing the organization as a not-for-profit 501(c)(3) registered charity, the founders ensured that JUST Capital would be exclusively geared towards achieving its mission.

The mission of JUST Capital is to build an economy that works for all Americans by helping companies improve how they serve all their stakeholders – workers, customers, communities, the environment, and shareholders. We believe that business and markets can and must be a greater force for good, and that by shifting the resources of the $19 trillion private sector, we can address systemic issues at scale, including income inequality and lack of opportunity. Guided by the priorities of the public, our research, rankings, indexes, and data-driven tools help measure and improve corporate performance in the stakeholder economy.

yeah.. let’s try different data.. ie: self-talk as data.. to augment our interconnectedness.. not to profit a not for profit.. et al

Altogether, our networks comprise more than 72,000 businesses across 80 countries and 150 industries, representing more than 18 million employees, $6.6 trillion in revenues, $21.2 billion in social investment, and $15 trillion in assets under management, reaching hundreds of millions who are increasingly eager to vote every day with their purchases, investments, and employment decisions.

Together, and with others, we will support business and finance leaders who are ready to turn bold promises of a new corporate purpose into meaningful actions to lead for the long term, measure what matters, and manage with stakeholder governance.


intro’d via share about skoll goes virtual:



signed up for this session via imperative one:

In the context and aftermath of COVID-19, economic system change is more important than ever.

yeah.. ie: bachelard oikos law et al as econ of common\ing et al sans money (any form of measuring/accounting)

to (virus) leap

Every social and environmental problem the Skoll community is trying to solve around the world requires not only breakthrough direct actions, but also changes in the incentives and culture that drive economic behavior.

red flags we’re doing it wrong: focus on incentives, drive, behavior.. et al

How can we bring many streams into one mighty river that can change the landscape?

focus on 2 basic needs via 2 convers as infra

Offer critical feedback on the work-in-process vision and strategy for the nascent Imperative 21 coalition;

sure you want that?

We don’t have all the answers yet, but we’re rolling up our sleeves, asking the hard questions and taking action with some of the most powerful organizations working toward creating an economic system that works for all stakeholders.

perhaps answer lie in not going with ‘most powerful orgs’.. and creating system that works for everyone – has to be everyone or it won’t work

Participants: the participant list can be accessed here

some of them (143 listed):; gates; ford; ikea; harvard business school (reimagining capitalism); skoll; acumen; barefoot college; ellen mcarthur; ideo; yunus; kiva; ..

Pre-read materials can be accessed via Google Slides here. Thank you for reviewing in advance.

slide 3:

  • What are you already working on that advances the agenda for economic system change?

the energy of 8b alive people.. getting us back/to an undisturbed ecosystem.. ‘in undisturbed ecosystems ..the average individual, species, or population, left to its own devices, behaves in ways that serve and stabilize the whole..’ –Dana Meadows

  • What ideas for priorities  would you like to share?

let go of money (any form of measuring/accounting)

incentive (wouldn’t call it that.. but using your word):  listen to 8b daily curiosities and use that data to augment our interconnectedness



8 min video – aspen institute – 2019 – announcement of commitment imperative 21 []

jay quoting daniel: aren’t things such as poverty stricken communities.. there are poverty structured communities

jay: commitment to systemic structural issues.. creating value for all stakeholder.. this is our moment.. an inflection point in human history.. for radical collab .. across sectors..

not part\ial.. for (blank)’s sake.. there’s a nother way

jay: imperative 21 is coalition of 6 orgs – rep 72 000 businesses.. to raise ambition.. not just to help ceos succeed.. but to bring voices together to shift culture.. engaging in public/private partnership

alison: we believe in a new form of capitalism.. shifting cultural narrative.. change/balance system.. public policy changes.. re aligning incentives for co’s

alison: defining corp leadership.. what it means to be successful business in 21st cent


my tweets from session above:

‘there’s an opp to re imagine a new econ system.. ‘ – @dongips #skollgoesvirtual

ie: bachelard oikos law et al sans money (any form of measuring/accounting) otherwise not different.. just spinning oppressive wheels

‘we are at a crossroads (pandemic) between choice to return to normal or a new normal.. to culture of enough’ – @JayCoenGilbert #skollgoesvirtual

let’s try  money (any form of measuring/accounting) as the planned obsolescence otherwise still old normal (oppressive)

‘we don’t have any agenda.. other than that we need to change the system.. to interdependence’ @JayCoenGilbert #skollgoesvirtual

ai: augment interconnectedness ie: 2 convers as infra

‘a multiplicity of good could crowd out voices’ Loughlin Hickey #skollgoesvirtual

begs a mech to listen to every voice everyday.. and then used that data to augment our interconnectedness ie: tech as it could be..

‘refining a narrative/language .. & how to move forward.. & how to co create.. ways to bring in voices of people’ – @charmianlove #skollgoesvirtual

language: idio-jargon (because it has to be every voice or it won’t work)

co create via voices: 2 convers as infra

‘we need a new social/environ contract.. ‘ – Jochen Zeitz #skollgoesvirtual

or maybe it’s time (great op) to let go of contracts.. ie: contract ness wasting tons of energy

‘what we’re missing is a standardization of metrics.. that monetize impacts’ – Jochen Zeitz #skollgoesvirtual

or maybe it’s time (great opp) to let go of metrics.. ie: measuring ness wasting tons of energy

‘how do we make contract so everyone understands it’s right thing to do’ – Jochen Zeitz #skollgoesvirtual

world needs most: the energy of 8b alive people

contracts/measuring..compromise that energy ie: forms of managing

let’s take opp to stop doing that

perhaps right thing

‘how imperative21 might advance all our policy needs’ – @HollyEBarstow #skollgoesvirtual

imperative: of vital importance; crucial.

great opp to let go of policy ness (cancerous.. wasting our energy) crucial

we really want to know who to curate’ – @Mbranden #skollgoesvirtual

curate: verb – to take care of souls

let’s try that

begs different data than ie: data from whales in sea world et al

and begs all the voices.. everyday

‘wondering if this halt moment where we can come together under one umbrella.. ie: 10 guideline?’ – James Perry #skollgoesvirtual

imagining just 2

ie: maté basic needs

via infra: 2 convers as infra

‘how do we think about leaving no one bring voices into conversation’ – @noagafni #skollgoesvirtual

perhaps by reversing that ie: not about bringing people into convers.. but listening to every voice 1st thing everyday & use that data to augment interconnectedness

ie: 2 convers as infra

‘can’t be clearer about how important this moment is.. all is possible now’ – @JudySamuelson #skollgoesvirtual

great opp to leap to a legit other way to live

let’s try that

ie: short

‘i’m certainly hanging onto all is possible’ – @RobinHodess #skollgoesvirtual

yeah.. let’s not miss that..

ie: listen deeper – to the seemingly ridiculous/impossible

‘hard to have sense of bigger picture.. we’re trying to make sure our work adds up to full systemic change.. status quo is strong so org is key’ – @AmitKBouri #skollgoesvirtual

org: 2 convers as infra.. simple/deep enough for 8b people to tap into & resonate with today

‘on data’ – @antozappulla #skollgoesvirtual

great opp to shift to self-talk as data bene: would have detox embed.. to help get the ie: whales out of sea world.. so data is legit (we waste energy on non legit data)

‘powerful visual story telling creates change.. starts w convincing the public.. we have an open call for art’ – @aaronhuey #skollgoesvirtual

ie: a nother way book

on huey‘s amplier

We’re launching an open call for art around the themes of Public Health & Safety, Mental Health & Well-being, & Social Change in response to #COVID19

Please join us in this historic moment by submitting work or voting at

Please retweet to spread the word!

Original Tweet:

‘there’s never been an econ system for everybody.. what might we all be able to agree on’ – @JayCoenGilbert #skollgoesvirtual

yeah.. let’s try something legit new/diff..

ie: maté (2) basic needs as infra

let’s not miss this opp.. to listen to every voice.. everyday

‘what we’ve created today may not be inclusive enough.. to unleash leadership of every single one of us’ – @HallaTomas #skollgoesvirtual

yeah.. has to be everyone.. or it won’t work today we have the means/opp to org that chaos.. let’s not miss it

ie: tech as it could be..


next email invite is to complete a survey – which only takes apart their statements (of draft for co creation) and allows you do suggest changes to wording line by line (1 and 2 aren’t bad.. but the rest) .. hard to do that when you don’t agree with the assumptions of ie: taxes, tariffs, fiscal reg, business, investments, pensions, insurance, owners, incentives, duty..

also in comments from people:  ‘in response to our invitation to co-creation (see below), one ally responded by saying: ‘Essentially, all of us allies are finally gathering around the same campfire;’

thinking about dave’s campfire analogy .. and that i think we miss the boat by thinking we have to host/lead/join anything..