intro’d to joe here (though been using issuu for years) – actually got it as email:
I shared this in the @issuu blog today and with our customers. It’s time to create a new normal and value the human beings around us. https://t.co/rATkntOEN3 #GeorgeFloyd #EndRacism #NewNormal
Original Tweet: https://twitter.com/yankeejoe/status/1268291245463318529
let’s expand this movement to create a new normal which is about the hard work of making the changes we need to put in place to be able to embrace each other and to look for and see the value in each other.
I’m not sure how to really make the difference I want to make, but I’m committed to learn more and share what I’m learning along the way.
2018 – 50 min talk – your brain on digital [https://www.youtube.com/watch?v=56XdFtBjOUM]
most important thing.. is on that wall (first amendment).. publishing/journalism.. getting word out
The First Amendment states: “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”
self-talk as data.. to connect us
7 min – (on 3m more people online and mounds of publications) .. great content that engages their curiosities
imagine if instead.. we listen deeper (ie: for the double rainbow).. ie: to 8b daily curiosities first.. imagine 8b people publishing (3 min worth as infra) of what makes them itch first thing each day.. and we use that data to connect us.. each day
cannot reach 6b human beings with print alone.. but can when combine w digital distribution and monetization
we can go way deeper.. ie: something for all of us.. and it has to be every one of us.. or it won’t work (reset/betterness/well-being)
entire point of publishing is to connect great ideas.. to those who are most inspired by it.. and to do it profitably..
dang.. so diff than email
if we want alive people (rather than what we have now – whales in sea world):
1\ needs to start from inside each person first thing everyday..
10 min – twitter doubled content length and profitable for first time
13 min – want more content that matters to them
actually.. people want to follow their daily itch (infinite possibilities if start from inside first).. rather than content offered to them (finite set of choices – killing us)
curiosity over decision making (content)
14 min – long term content gets more engagement
new tech to increase content and engagement
content and engagement in a positive sense.. would be a result of 8b alive people
seeing more willingness to pay for content.. building bonds between creators and consumers
dang.. you’re talking maybe.. some..
and willingness is a good word.. because it wouldn’t be a desire..
19 min – innovative ad models.. new ways to create business
this is a distraction/disturbance to an undisturbed ecosystem
25 min – ie: kids are so good because trained journalists – eagle eye – from parkland students
27 min – i promise you.. the next oprah is creating already.. hiding in plain site.. ie: on issuu et al.. need tools.. and monetization from very beginning.. next media empires already honing skills/message.. don’t think of selves tied to one particular format/location/equipment
we need to go deeper than oprah right? (otherwise she wouldn’t have us being in this mess)
29 min – ultimately still need to partner w traditional thought leaders.. to get word out
next ie’s: feminists; sports;
36 min – opp to nurture people’s passions like never before..
augment our interconnectedness like never before
37 min – creativity as antidote to fear and anger
actually need to go deeper.. ie: maté basic needs
creativity is a natural result of a natural human being (with those 2 needs met – ongoingly)
38 min – tech is at heart to build businesses around this.. business as important as creativity
this is messed up
we’ve got more than 6b people who are digitally connected.. and ready to start paying for it in more creative ways
2020 says 4.57b.. this video in 2018
and i’m not sure all 4.57b could pay for it..
so imagine if our focus is on something inside (curiosity) first thing.. everyday.. and we use that data (self-talk) to connect us locally.. in spaces of permission where we have nothing to prove or sell or ..
rather than making a profit off trying to gather us around something outside (content) – that may or may not be legit (currently mostly if not all is non legit because it’s data from whales in sea world).. our first focus should be to get the whales out of sea world
there’s a nother way.. for 8b people to live
Dad, CEO of Issuu, Investor, Entrepreneur, Yankees Fan, Silicon Valley, Little League Coach, Awakening, Seeker of Wisdom