joe hyrkin

joy hyrkin


intro’d to joe here (though been using issuu for years) – actually got it as email:

I shared this in the @issuu blog today and with our customers.  It’s time to create a new normal and value the human beings around us. #GeorgeFloyd #EndRacism #NewNormal
Original Tweet:

let’s expand this movement to create a new normal which is about the hard work of making the changes we need to put in place to be able to embrace each other and to look for and see the value in each other.

I’m not sure how to really make the difference I want to make, but I’m committed to learn more and share what I’m learning along the way.


2018 – 50 min talk – your brain on digital []

most important thing.. is on that wall (first amendment).. publishing/journalism.. getting word out

The First Amendment states: “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

imagine if we focus (at least temporarily to reset us) on undoing our hierarchical listening ie: 2 convers as infra

self-talk as data.. to connect us

7 min – (on 3m more people online and mounds of publications) .. great content that engages their curiosities

imagine if instead.. we listen deeper (ie: for the double rainbow).. ie: to 8b daily curiosities first.. imagine 8b people publishing (3 min worth as infra) of what makes them itch first thing each day.. and we use that data to connect us.. each day

what the world needs most: the energy of 8b alive people

cannot reach 6b human beings with print alone.. but can when combine w digital distribution and monetization

we can go way deeper..  ie: something for all of us.. and it has to be every one of us.. or it won’t work (reset/betterness/well-being)


entire point of publishing is to connect great ideas.. to those who are most inspired by it.. and to do it profitably..

dang.. so diff than email

need to used web to connect people locally by their daily curiosities  ie: cure ios city

if we want alive people (rather than what we have now – whales in sea world):

1\ needs to start from inside each person first thing everyday..

2\ needs to be sans money (any form of measuring/accounting)..

10 min – twitter doubled content length and profitable for first time

paywall ness

13 min – want more content that matters to them

actually.. people want to follow their daily itch (infinite possibilities if start from inside first).. rather than content offered to them (finite set of choices – killing us)

curiosity over decision making (content)

14 min – long term content gets more engagement

actually.. listening to 8b daily curiosities would ongoingly be about live people.. living their fittingness.. which is what we need to get back/to an undisturbed ecosystem

‘in undisturbed ecosystems ..the average individual, species, or population, left to its own devices, behaves in ways that serve and stabilize the whole..’ –Dana Meadows

new tech to increase content and engagement

tech as it could be.. to augment our interconnectedness

content and engagement in a positive sense.. would be a result of 8b alive people

seeing more willingness to pay for content.. building bonds between creators and consumers

dang.. you’re talking maybe.. some..

and willingness is a good word.. because it wouldn’t be a desire..

19 min – innovative ad models.. new ways to create business

this is a distraction/disturbance to an undisturbed ecosystem

25 min – ie: kids are so good because trained journalists – eagle eye – from parkland students

journalism ness

27 min – i promise you.. the next oprah is creating already.. hiding in plain site.. ie: on issuu et al.. need tools.. and monetization from very beginning..  next media empires already honing skills/message.. don’t think of selves tied to one particular format/location/equipment

we need to go deeper than oprah right? (otherwise she wouldn’t have us being in this mess)

29 min – ultimately still need to partner w traditional thought leaders.. to get word out

actually.. just need to listen & connect to undo our hierarchical listening ie: 2 convers as infra

next ie’s: feminists; sports;

36 min – opp to nurture people’s passions like never before..

imagine if we  just facil daily curiosity  (which would/could nurture our fittingness like never before) .. in order to

augment our interconnectedness like never before

37 min – creativity as antidote to fear and anger

actually need to go deeper.. ie: maté basic needs

creativity is a natural result of a natural human being (with those 2 needs met – ongoingly)

38 min – tech is at heart to build businesses around this.. business as important as creativity

this is messed up

let go

we’ve got more than 6b people who are digitally connected.. and ready to start paying for it in more creative ways

2020 says 4.57b.. this video in 2018

and i’m not sure all 4.57b could pay for it..

and again.. money (any form of measuring/accounting) is a huge part of our cancer


so imagine if our focus is on something inside (curiosity) first thing.. everyday.. and we use that data (self-talk) to connect us locally.. in spaces of permission where we have nothing to prove or sell or ..

rather than making a profit off trying to gather us around something outside (content) – that may or may not be legit (currently mostly if not all is non legit because it’s data from whales in sea world).. our first focus should be to get the whales out of sea world

let’s do thisfirstfree art-ists.. for (blank)’s sake

there’s a nother way.. for 8b people to live


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Dad, CEO of Issuu, Investor, Entrepreneur, Yankees Fan, Silicon Valley, Little League Coach, Awakening, Seeker of Wisdom