23 min – how to build better tools for connecting

24 – not sure if i want my friends pre-filtering for me.. the tools of social search may be driving us into the same circles

26 – creative is an import/export business. thieves.

27:30 – how to take advantage of incredible cognitive diversity

28 – we could have an alternative:

a conversation of what we want

if we don’t like how the internet works – we can fix it

30 – how do you track your own behavior

we’ve gotten so good at tracking our bodies – but not our minds…

cognitive tracking

follow bias

41 – we live in an era where we don’t need to have close ties – as far as what used to force us to be close

44 – what does it mean to make diverse ties with others.. that let’s you care enough about them to tie you over

47 – what sort of ties do we need now?

53 – we don’t know what connects – we guess at what connects

59 – quality journalism is about engineering empathy – connecting with someone you wouldn’t ordinarily connect with

1:00 – david’s initial comment/sentiment – man…

1:06 – serendipity – ed to cultivate desire – other is something we do – interest – in things we had no idea we were interested in

1:08 – structured serendipity will just look like noise, unless something is mixed in – empathy not enough – has to have a quality of great journalism or art of ….. we need paul simon-ish bridge

1:09:45 – ethan – end of book – we can do many things for you – but we can’t create desire – curation/search/social – to perhaps serendipity – taking you somewhere out of what you know and what you’ve encountered..

[so – perhaps curiosity – in the city – as the day…?]

1:11:49 – perhaps it’s the word – engineering – that is tripping us up

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connection (love) between Ethan and David is of great insight

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reading rewire intro’d to David’s – miscellaneous:

book links to amazon

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notes on book:

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notes from 2nd read:

we have to get rid of the idea that there’s a best way of organizing the world.

we invest so much time in making sure our world isn’t misc

the solution to the overabundance of info is more info

there’s no limit to how many alums we can assemble. so we’re no longer forced to carefully construct a single spaced path through memory..

whimsy/stigmergy as our structure.. as the day..

the more ways our digital photos can be sorted, ordered, clustered and made sense of – the more misc they are – the better. …

memory becomes less what we have assembled and locked away and more what we can assemble and share

p 13

“The digital world thereby allows us to transcend the most fundamental rule of ordering the real world : Instead of everything having its place, it’s better if things can get assigned multiple places simultaneously.

the chaos.. the fomo ness…

18

from atoms…  can only be in one spot at a time.. to bits..  this third order removes the limitations we’ve assumed were inevitable in how we organize info

20

the immateriality of bits encourages corbis to put its images in every place where people might look for them

21

flickr has no professional cataloger. it relies solely on the labels users make up for themselves, w/o control or guidance.

22

2nd order organization, it turns out, is often as much about authority as about making things easier to find.

we can confront misc directly in all it unfulfilled glory. we can do it ourselves and , more significantly, we can do it together, figuring out the arrangements that make sense for us now and the new arrangements that make sense a minute later.

emergent.. structure… looking like unstructure

23

the misc order is not transforming only business. it is changing how we think the world itself is organized and -perhaps more important- who we think has the authority to tell us so.

whimsy/heart matters. as the day.

34 – ch 2 on alphabet

drawing lines has real consequences, and that elites use arbitrary lines to stay in power.

45

because of the limits of second0order media, such as paper, we’ve had to pick some orderings over others, a limit the third order of order removes.

rhizomatic ness… rev of everyday life ness

56

there is no end to it. the dewey decimal classification system can’t be fixed because knowledge itself is unfixed. knowledge is diverse, changing, imbued with the cultural values of the moment.

59

amazon hoping for – planned serendipity

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notes from first read:
1st order – like shelves in store.. you can only put an item in one place – physical

Classification is a power struggle—it is political—because the first two orders of order require that there be a winner.

Knowledge, we’ve thought, has four characteristics, two of them modeled on properties of reality and two on properties of political regimes.

Experts can be helpful, but in the age of the miscellaneous they and their institutions are no longer in charge of our ideas.

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