new clues (121)

from Doc Searls and David Weinberger‘s cluetrain (2015):

The Net’s super-power is connection without permission.

Once were we young in the Garden…

a. The Internet is us, connected. (1-7)

4. We hold the Internet in common and as unowned.

b. The Internet is nothing and has no purpose. (8-15)

14. Optimizing the Internet for one purpose de-optimizes it for all others.

15. The Internet like gravity is indiscriminate in its attraction. It pulls us all together, the virtuous and the wicked alike.

c. The Net is not content. (16-18)

d. The Net is not a medium. (19-24)

24. Caring — mattering — is the motive force of the Internet.

e The Web is a Wide World. (25-32)

But oh how we have strayed, sisters and brothers…

a. How did we let conversation get weaponized, anyway? (33-44)
37. Hatred is present on the Net because it’s present in the world, but the Net makes it easier to express and to hear.
39. We can say this much: Hatred didn’t call the Net into being, but it’s holding the Net — and us — back.
b. “We agree about everything. I find you fascinating!” (45-51)
48. On the Internet, the distance between tribes starts at zero. (ie: no us vs them)
c. Marketing still makes it harder to talk. (52-67)
d. The Gitmo of the Net. (68-76)
70. Web pages are about connecting. Apps are about control.
71. As we move from the Web to an app-based world, we lose the commons we were building together.
e Gravity’s great until it sucks us all into a black hole. (77-83)
81. But they benefit from the gravity of sociality: The “network effect” is that thing where lots of people use something because lots of people use it.
f. Privacy in an age of spies. (84-87)
g. Privacy in an age of weasels. (88-93)
91. We can only figure out what it means to be private once we  figure out what it means to be social. And we’ve barely begun to re-invent that.
To build and to plant 

a. Kumbiyah sounds surprisingly good in an echo chamber. (94-103)
96. There’s so much more music in the world.
99. Anything you don’t understand you can find an explanation for. And a discussion about. And an argument over. Is it not clear how awesome that is?
b. A pocket full of homilies. (104-115)
c. Being together: the cause of and solution to every problem. (116-121)
117. We, the People of the Net, cannot fathom how much we can do together because we are far from finished inventing how to be together.

119. The gravity of connection is love.


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