john battelle

everything becomes liquid – shareable

where does that data live and how do we instrument it

19 min – unless someone has done it already and we haven’t found out about it

true test of our society

really interesting time to be alive


find/follow him here:

john battelle's site


book he’s writing with Sara Watson

john battelle's if then


It’s not that I don’t appreciate futurism – it’s just that I truly believe, as William Gibson famously put it, that the future is already here, it’s just unevenly distributed. If I could just figure out a way to report on that future, to apply the tools of journalism to the story of the future we’re creating, I’d come up with a book worth reading. Of course, it was this approach we took in the early years of Wired magazine. Our job, as my colleague Kevin Kelly put it, was to send writers off in search of where the future was erupting, with instructions to report back.

To find that future, we asked our writers (and editors) to look hard at the present, and find people, places or things that augured what might come next. Hence, issue one of Wired had articles about the future of war, education, entertainment, and sex, based on reporting done in the here and now. While we didn’t call it such, over the years we developed an “If-Then” approach to many of the stories we’d assign. We’d think out loud: “If every school had access to the Internet, then what might change about education?” Or, “If the government had the ability to track everything we do both offline and on, then what might our society look like?” The conditional “If” question followed with a realistic “Then” answer provided a good way to wrap our heads around a sometimes challenging subject  (and for you programmers out there, we’d also consider the “ands” as well as the “elses.”)

oh my.


openco – sounds like city as school – as a conference

open co


fb share by Anne about Zuck

the post by john we’ve been waiting for

My personal challenge for 2018 is to focus on fixing these important issues.”

The post is worthy of a doctoral dissertation. I’ve read it over and over, and would love, at some point, to break it down paragraph by paragraph. Maybe I’ll get to that someday, but first I want to emphatically state something it seems no one else is saying (at least not in mainstream press coverage of the post):

You cannot fix Facebook without completely gutting its advertising-driven business model.

even more so for the world.. no..? we keep trying to fix ourselves.. w/in the current os (bs) of money lets try this bm


had been not doc ing or using the social network and/or Mark Zuckerberg as doc pages.. adding fb page this day (john)

John Battelle (@johnbattelle) tweeted at 5:53 AM – 22 Jan 2018 :

Facebook begins a dialog on its “Hard Questions” blog. But is it enough? Feels like… I dunno. Read for yourself. I’ll write about it later. (

reading and writing about it here