john battelle

everything becomes liquid – shareable

where does that data live and how do we instrument it

19 min – unless someone has done it already and we haven’t found out about it

true test of our society

really interesting time to be alive


find/follow him here:

john battelle's site


book he’s writing with Sara Watson

john battelle's if then


It’s not that I don’t appreciate futurism – it’s just that I truly believe, as William Gibson famously put it, that the future is already here, it’s just unevenly distributed. If I could just figure out a way to report on that future, to apply the tools of journalism to the story of the future we’re creating, I’d come up with a book worth reading. Of course, it was this approach we took in the early years of Wired magazine. Our job, as my colleague Kevin Kelly put it, was to send writers off in search of where the future was erupting, with instructions to report back.

To find that future, we asked our writers (and editors) to look hard at the present, and find people, places or things that augured what might come next. Hence, issue one of Wired had articles about the future of war, education, entertainment, and sex, based on reporting done in the here and now. While we didn’t call it such, over the years we developed an “If-Then” approach to many of the stories we’d assign. We’d think out loud: “If every school had access to the Internet, then what might change about education?” Or, “If the government had the ability to track everything we do both offline and on, then what might our society look like?” The conditional “If” question followed with a realistic “Then” answer provided a good way to wrap our heads around a sometimes challenging subject  (and for you programmers out there, we’d also consider the “ands” as well as the “elses.”)

oh my.


openco – sounds like city as school – as a conference

open co


fb share by Anne about Zuck

the post by john we’ve been waiting for

My personal challenge for 2018 is to focus on fixing these important issues.”

The post is worthy of a doctoral dissertation. I’ve read it over and over, and would love, at some point, to break it down paragraph by paragraph. Maybe I’ll get to that someday, but first I want to emphatically state something it seems no one else is saying (at least not in mainstream press coverage of the post):

You cannot fix Facebook without completely gutting its advertising-driven business model.

even more so for the world.. no..? we keep trying to fix ourselves.. w/in the current os (bs) of money lets try this bm


had been not doc ing or using the social network and/or Mark Zuckerberg as doc pages.. adding fb page this day (john)

John Battelle (@johnbattelle) tweeted at 5:53 AM – 22 Jan 2018 :

Facebook begins a dialog on its “Hard Questions” blog. But is it enough? Feels like… I dunno. Read for yourself. I’ll write about it later. (

reading and writing about it here


via michel fb share – politics tech capitalism and media:

This post is my attempt to tie together my past, rooted mostly in the West Coast technology culture, with my present, now based in New York and focused almost entirely on politics and video.

I realized that the tech story had morphed into something else back in 2015, ..I wrote “The Tech Story Is Over,” a framework of sorts for why I thought the biggest story in our economy had moved from “tech” to the wholesale reinvention of capitalism. From that piece:

Tech hasn’t gone mainstream — it is the mainstream. It’s our cultural dowser, our lens for interpreting an increasingly complex society.Our new cultural heroes are Internet billionaires; our newly minted college graduates all want to start tech companies.

All of which leaves me wondering : What’s the next *big story on the horizon, the narrative most people are missing that will shape our future just as technology did for the past 30 years?

I think the answer lies in the reinvention of capitalism.

While tech had been the defining story of the past few decades, I argued that the story of the next few would be how our society rethought the rules governing corporations. And once you start thinking about the way corporations were governed, your attention naturally turns to politics. Politics, after all, is how we collectively determine the rules of the road.

call it what you want (capitalismpolitics – rules of road – whatever).. but if we want to zoom out/in enough to get us back to an undisturbed ecosystem.. we have to go deep enough for it to resonated with everyone of us today..

perhaps there are just two things (maté basic needs) to focus on.. and perhaps we can do that via tech as it could be – the *next/first big story.. ie: 2 convers as infra

perhaps let’s try/code money (any form of measuring/accounting) as the planned obsolescence ie: ubi as temp placebo..