Imagine if we go with the flow, the verbiage flow, and keep with the word marketing, even keep with the word efficiency. Perhaps we call into question – efficiency in what?
Efficiency in listening? Efficiency in being a good person? Imagine if we got rid of all the policy [well at least 500+ down to 2] so that we had more time/money/energy/people focusing simply on attachment and authenticity. Imagine we all became efficient at just those two things. Perhaps we’d get back to a marketing strategy/mindset of – what matters most, what is worth
trading living for.. ?
The generation of value in networks is at odds with how people function. A quick illustration, reaching way back to my youth. I grew up on a farm in Mexico. My dad was a “do everything” person which was the norm of the region in which we lived. We literally did not have specialized labour – no hotels, no restaurants, no garages, etc. If you needed help fixing your tractor or mixing concrete to build a structure for housing young calves, you would lean on your networks of friends/family. In some instances cash was exchanged for the help, in others it was barter (or obligation based – “I’ll call you when I need help.”
All of this to say, as long as we live in a specialized labour marketplace where efficiency of either product or knowledge is the key, we will not realize the network model and egalitarianism that you allude to. To reword your statement, we need to come to grips with the reality that we cannot function in a market economy without constant urgings toward specialization and efficiency. As long as market economies are the dominant mindset, and I can’t see anything else on the horizon that is primed to challenge or replace this in the near future, networks will be subject to calls for efficiency and specialization. Even now, Wikipedia is moving toward more management and structure, not less. Financial concerns arise annually as they initiate fundraising campaigns to stay viable. As such, networks are not the alternative or replacement that folks like Castells have suggested. Networks compete against hierarchy, not the market model of work/knowledge. Networks are also subject to the dominant principles of efficiency. The market economy is god. Eventually, even the revolutionaries conserve.
– G Seimens in his supporting-edtech-journalists/
7 yrs later – seth’s post – you might have a marketing problem – sept 24 2019 – making it clearer to me why ‘marketing’ ness has always left me unsettled – marketing puts decisions over curiosity.. when we need that to be the other way around – https://seths.blog/2019/09/you-might-have-a-marketing-problem/
*That’s because humans make choices. If we live in a culture where people are free to choose, we’ve **offered control over our future to others.
When humans make choices–that’s marketing. Marketing is the difficult work of telling a story that resonates, of *bringing a consistent set of promises to people who want to hear them.
there’s no reason one human needs to be *bringing consistent set of promises to another.. if that’s happening.. huge red flag that we will never get to what we need most: the energy of 7b alive people .. ie: eudaimoniative surplus.. fittingness