martin be bold law

we live in a reliability oriented world

(based on consistent, predictable outcomes… achieved by narrowing the scope of the test to what can be measured in a replicable, quantitative way and by eliminating as much subjectivity, judgment, and bias as possible)

reminding ourselves of that – we live in a reliability oriented world – helps us to

be. bold.

rather than feel ridiculous.. for ideas/experiments/et al.. that haven’t been tried yet. and (most likely) can’t be measured.

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from Roger Martin‘s The Design of Business

Martin distinguishes between reliability and validity – even saying the distinction is at the heart of the innovation dilemma. (p. 37)

Martin says (p. 37) that:

the goal of reliability is to produce consistent, predictable outcomes… and that it is achieved by narrowing the scope of the test to what can be measured in a replicable, quantitative way and by eliminating as much subjectivity, judgment, and bias as possible.

the goal of validity is to produce outcomes that meet a desired objective. it produces a result that is shown, through the passage of time, to be correct…. and that it is difficult to achieve with only quantitative measures, because those measures strip away nuance and context.

He goes on to say how reliability rules… in business… but he adds …42: 

Companies that devote all their resources to reliability lack the tools to pursue outcomes that are valid, that is , that produce a desired result. ….little wonder that those same organizations don’t know how to manage validity-seeking activities to generate lasting business value.

whoa.. we called our beta tool – seeking validation.- from 2010 

(note – at time of adding this page – 2016 – have been questioning validation ness for some time as well)

45:

Because it is so well suited to satisfying the organization demand for proof, reliability almost always trumps validity. But it is all too often a hollow victory. When the future takes a different course than the path the data predicted for it, all the proofs in the world are unavailing.

 if we understand what typically discourages us from the very things we seek, we have a better chance of moving forward with boldness.

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makes me think of the assumed hoops.. we blindly jump through.. daily.. to our death..

ie: fuller too much law and graeber’s dan can’t own a car scenario

we have to disengage from letting the ridiculous call our dreams/imaginations/diff experiments ridiculous..

ie: short via short bp – not ridiculous

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verifiabiilty law

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laws\ish

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