roger martin – be bold

roger martin b w

Roger Martin’s  
The Design of Business.
graciously given to me by @polarunlimited
Martin distinguishes between reliability and validity – even saying the distinction is at the heart of the innovation dilemma. (p. 37)
Martin says (p. 37) that:
the goal of reliability is to produce consistent, predictable outcomes… and that it is achieved by narrowing the scope of the test to what can be measured in a replicable, quantitative way and by eliminating as much subjectivity, judgment, and bias as possible.
the goal of validity is to produce outcomes that meet a desired objective. it produces a result that is shown, through the passage of time, to be correct…. and that it is difficult to achieve with only quantitative measures, because those measures strip away nuance and context.

be. bold.

martin be bold law


I read Roger Martin‘s Design of Business about 2 years ago – 2011 ish. What his words spoke to me then, in large part, has been the backbone of the boldness that has gotten us to where we are today in the Lab.On taking note of what plenty of my conversations are about these days, I feel a revisit is in order. I want to share Roger’s thinking with you here. I believe if we understand what typically discourages us from the very things we seek, we have a better chance of moving forward with boldness. Today.The videos that follow are from Roger’s talk/interview with Bruce Nussbaum, (who is amazing as well), November 2009 at Parsons, New School.
Roger is brilliant. His message is huge. It will change you if you let it sink in. Perhaps, take it in smaller doses. I’ve also included his main slides at the end, (thanks to Michael Dila) for those of you who are visual and/or notetakers.

Roger intro’ing what he plans to talk about (3:36 – 7:00 from original)

Roger explaining his Knowledge Funnel, our path of understanding (7:00 to 11:25 in the original, slides 2-5 below), super great explanation, zoom out, of what we do.

Why the Knowledge Funnel? – Efficiency. (10:57 to 14:20 in original)

Pros and Cons of Efficiency. (14:15 to 19:00 in original)

What is design thinking? Analytical vs Intuitive, Reliability vs Validity (18:46-29:35 in original, slides 6&7)

Five Productive Steps for Designing in Hostile Territory (29:40-39:00 in original, slide 8)
View more presentations from Michael Dila.

What if we start playing offense? What if we take this knowledge and (pretend even at first) we’re bold? I’m guessing that gives you at least 70% of your time/energy back.

I’m hoping this boldness will allow people to just be. I’m hoping this boldness will allow public ed to give brilliant people like Kate Fridkis an open ear, rather than a heavily guarded ear.


Roger working with martin prosperity institute with Don Tapscott and Richard Florida

city ness

money ness


“No great strategy has ever been proven analytically in advance. Strategy is first and foremost a creative exercise.” — @RogerLMartin