roger martin – be bold
the goal of reliability is to produce consistent, predictable outcomes… and that it is achieved by narrowing the scope of the test to what can be measured in a replicable, quantitative way and by eliminating as much subjectivity, judgment, and bias as possible.the goal of validity is to produce outcomes that meet a desired objective. it produces a result that is shown, through the passage of time, to be correct…. and that it is difficult to achieve with only quantitative measures, because those measures strip away nuance and context.
Roger is brilliant. His message is huge. It will change you if you let it sink in. Perhaps, take it in smaller doses. I’ve also included his main slides at the end, (thanks to Michael Dila) for those of you who are visual and/or notetakers.
Roger intro’ing what he plans to talk about (3:36 – 7:00 from original)
Roger explaining his Knowledge Funnel, our path of understanding (7:00 to 11:25 in the original, slides 2-5 below), super great explanation, zoom out, of what we do.
Why the Knowledge Funnel? – Efficiency. (10:57 to 14:20 in original)
What is design thinking? Analytical vs Intuitive, Reliability vs Validity (18:46-29:35 in original, slides 6&7)
What if we start playing offense? What if we take this knowledge and (pretend even at first) we’re bold? I’m guessing that gives you at least 70% of your time/energy back.
“No great strategy has ever been proven analytically in advance. Strategy is first and foremost a creative exercise.” — @