zuboff unprecedented law

the unprecedented is necessarily unrecognizable..

when we encounter something unprecedented, we automatically interpret it thru the lenses of familiar categories, thereby rendering invisible precisely that which is unprecedented..  ..

this contributes to the normalization of the abnormal..

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from Shoshana Zuboff‘s age of surveillance capitalism:

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one explanation for sc’s many triumphs floats above them all: it is unprecedented.. the unprecedented is necessarily unrecognizable..  when we encounter something unprecedented, we automatically interpret it thru the lenses of familiar categories, thereby rendering invisible precisely that which is unprecedented..  this is how the unprecedented reliably confound understanding; existing lenses illuminate the familiar, this obscuring the original by turning the unprecedented into an extension of the past.. this contributes to the normalization of the abnormal, which makes fighting the unprecedented even moe of an uphill climb..

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i learned many things from the fire (her house), but among the most important was the unrecognizability of the unprecedented..

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the danger of closing doors to rooms that will no longer exist is very real.. the unprecedented nature of sc has enabled it to elude systematic contest because it cannot be adequately grasped w our existing concepts.. we rely on categories such as ‘monopoly’ or ‘privacy’ to contest sc practices.. .. the existing categories fall short in id’ing and contesting the most crucial and unprecedented facts of this new regime..

this book is a journey to encounter what is strange, original, and even unimaginable (unprecedented) in sc. it is animated by the conviction that fresh observation, analysis and new naming are required if we are to grasp the unprecedented as a necessary prelude to effective contest.. .. let’s close doors, but let’s make sure that they are the right ones

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the book is intended as an initial mapping.. a first foray that i hope will pave the way for more explorers..

let’s just focus on setting people free.. and let 7b explore.. everyday.. we don’t have time for mapping and paving.. even more so.. we now have the means to not do it that way.. could say.. an unprecedented opp.. for good.. and we’re missing it..

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horse of diff color et al

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laws\ish