seth’s ie of hierarchical listening

oh my seth godin..

The market is a listening device

rather.. the market is a coercion device

It’s the most resilient, most granular technique available for us to figure out what people want.

rather.. technique to perpetuate whalespeak (spinach or rock ness et al – decision making is unmooring us law)

When individuals have the freedom to choose, they often do.

freedom to choose is not freedom.. rather.. part of the hierarchy that shuts us up.. listening for whalespeak is not listening..

what we need to listen for is curiosity over decision making.. for the itch-in-8b-souls.. everyday

aka: non hierarchical listening