perhaps this definition speaks to potential for ambiguity in pragmatics..

we certainly want to not be pretend people. all talk. theory.

but we also can’t spend our days doing more. things. just because they seem practical. because people seem to deem them – matter of fact. feet to the ground. no non-sense.

sometimes/oftentimes we need to call the shiny into question. even when the shiny is good. things.

– – – –

Roger Martin

not ridiculous

Aaron (why aren’t you) & via Taren (magic in questions)

norton productivity law

the most rational thing to do