ellen macarthur foundation – circular economy

ellen macarthur bw

graphic below links to site:ellen macarthur foundation site

ellen macarthur foundation

image below links to fellowship site:

schmidt macarthur fellowship

Key Findings

The report focuses on fast-moving consumer goods, which currently account for about 60 per cent of total consumer spending, 35 per cent of material inputs into the economy, and 75 per cent of municipal waste. Importantly, the consumer goods sector absorbs more than 90 per cent of our agricultural output – possibly our most embattled resource in the future.

Analysis shows that the adoption of the circular economy could be worth as much as USD 700 billion in consumer goods material savings alone, and also highlights added benefits in terms of land productivity and potential job creation. The report features specific examples in product categories that represent 80% of the total consumer goods market by value, namely food, beverages, textiles, and packaging. Of the many tangible examples across these sectors, highlights include:

  • Household food waste: An income stream of $1.5 billion could be generated annually in the UK alone for municipalities and investors by collecting household food waste and processing it to generate biogas and return nutrients to agricultural soils
  • Textiles: Revenue of USD 1,975 per tonne of clothing could be generated in the UK if [collected, remade, and] sold at current prices, comfortably outweighing the cost of USD 680 required to collect and sort each tonne
  • Packaging: A cost reduction of 20 per cent per hectolitre of beer sold to consumers would be possible across all markets by shifting from disposable to reusable glass bottles, which would lower the cost of packaging, processing, and distribution

link to report:

elle macarthur 2013 report


Ellen as full member in the club of rome:

ellen macarthur in club of rome



ted2015 – The surprising thing I learned sailing solo around the world

on finite ness

doing less is just buying us time..

11 min – on the transition to what… what would work..

systemic ness

not linear but circular – an economy that could use things rather than use them up

we knew exactly where we were headed.. just needed to figure out how to get there..

upcycle ness

15 min – on young people – inspired by new vision – and their ability to take on change.. they can use creativity/knowledge to rebuild entire system

now we can do anything.. but now we have a plan

perhaps a plan to hasten your plan.. to hasten that new system: a nother way ness


find/follow Ellen:

link twitter



Leyla.. circular graphic

Leyla Acaroglu (@LeylaAcaroglu) tweeted at 4:43 AM – 27 Jun 2017 :

Grab the FREE Guide and Studio Poster over on @unschools online learning platform https://t.co/Yqld06aUWY #MAKECHANGE #disruptivebydesign https://t.co/AERCcS7zHa(http://twitter.com/LeylaAcaroglu/status/879651328913539073?s=17)

everything is interconnected

thurman interconnectedness law


Jason Hickel (@jasonhickel) tweeted at 6:11 AM – 8 Mar 2019 :
Sobering analysis of the possibility of a “circular economy”. Only a small fraction of material throughput can be recycled. 44% is food and energy inputs, which are irreversibly degraded, while buildings/infrastructure are stocks, not flows. #postgrowh https://t.co/1fgdJ7H5gl (http://twitter.com/jasonhickel/status/1104006723583520768?s=17)