betsy levy paluck

betsy paluck


intro’d to Betsy here:

MacArthur Foundation (@macfound) tweeted at 7:08 AM – 26 May 2018 :
Sexual assault, #MeToo, new conversations on patriarchy. #MacFellow @betsylevyp recently talked to us about her research at @Princeton, which aims to identify interventions that can change destructive behavior.
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from 3 min video:

what forces in nature can normalize for positive behaviors

2 needs

we’ve been interested in trying to figure out how we get this idea of what types of behavior are normal/typical/desirable

black science of people/whales law

most of my work happens in field settings.. i really believe that you need to go out into the world and observe/test that behavior in its *natural environment with the social forces that are acting upon us

begs we create *natural environ aka: undisturbed ecosystem.. otherwise.. whales in seaworld

ie: rwanda.. how mass media changes our ideas of what’s normal

in us public schools.. which students were paying attention to other students

studying whales in sea world..

one of my projects is training this next generation of psychologists to do field experiments to work on questions about behavior change.. it’s the ultimate green light for your big idea

thurman interconnectedness law

Betsy Levy Paluck is unraveling how social networks and norms influence our interactions with one another and identifying interventions that can change destructive behavior. The MacArthur Fellowship is a $625,000, no-strings-attached grant for individuals who have shown exceptional creativity in their work and the promise to do more


find/follow Betsy:

link twitter

prof of psychology and public policy at princeton

princeton, nj

her site: