marshall ganz

intro’d to Marshall here:

#MLTalks with Marshall Ganz and @Joi starts now! Watch live:

The moral urgency of nonviolent resistance movements

The form of leadership to which I was introduced is organizing, which asks not what is the issue but who are my people

hlb that io dance..

jo freeman.. we still structure ourselves.. but it’s not transparent.. not on the book..

either you own structure.. transparent about it.. or not..

tom hayden.. change is slow except when it’s fast..  we are in a fast time now.. see it as opp to clear decks and rebuild..

diff between designing tools and teaching people.. where is the agency located.. in the tools or in the people..

joi: lessig: laws that look ridiculous until you get used to it

freedom – an ongoing process

this enchantment with no structure.. understandable .. but movements that can get to that freedom to part..

a nother way

joi: most of life in an institution is about protecting.. marshall: takes courage to welcome change and not discourage it

the last time i experienced this kind of fluidity was in the late 60s – we thought we had a moment.. wake up

times when old is dead and new not yet created.. and it’s confusing.. major job for all

a nother way – to start and to ongoingly be/become/stay free..

insider/outsider dynamic really important

people aren’t able to grasp their freedom.. finally when able to come out.. have to take action to declare selves..

how to make the important urgent..

maté basic needs deep enough

equality is indivisible.. they have to all come together.. take on whole

rather equity.. burke freedom law

real movements sing.. a language of emotion.. enables so much..

musicophilia et al


find/follow Marshall

wikipedia small

Marshall Ganz (born March 14, 1943) is a senior lecturer in public policy at the Kennedy School of Government at Harvard University. He worked on the staff of the United Farm Workers for sixteen years before becoming a trainer and organizer for political campaigns, unions and nonprofit groups. He is credited with devising the successful grassroots organizing model and training for Barack Obama’s winning 2008 presidential campaign.[


In contrast to the structural emphasis of the once-dominant resource mobilization and political process schools of social movement analysis, Ganz emphasizes the subjective agency of social movement participants, whose values, intentions, and narratives constitute the essential material of analysis. Ganz begins with the famous three questions of Hillel the Elder, “If I am not for myself, who will be? And if I am for myself alone, what am “I”? And if not now, when?” Ganz relates these questions to “the story of self,” “the story of us,” and “the story of now.”

For the 2008 Presidential campaign of Barack Obama, Ganz maintained that campaign workers approaching potential voters needed to be able to quickly tell their story of self to establish a relationship with the voter. The story of us connected the values and interests of the campaign worker and voter with candidate Obama. What Martin Luther King Jr. called “the fierce urgency of now” focused the voter’s hopes on the imminent election. The importance of relationships, rather than campaign platforms, dominated the Camp Obama training program for campaign workers. Ganz has continued to develop this model in “Camp OFA” for Organizing for America, the successor organization to the Obama campaign, and for “Camp MoveOn,” a training program for leaders of’s local councils.

The Camp Obama model was based on the model first developed and used in a project for the Sierra Club. Ganz teamed up with Harvard psychology professor Ruth Wageman in an effort to improve the volunteer programs of local chapters