george land

first 4 min – turns time of humans into calendar year.. everything happening in dec

affluence w/o abundance ness.. hg

with problems today.. only way to succeed is to innovate..

6 min – nasa asked them to come up w test of creativity.. sampled on 1600 children.. 5 yr olds get 98% genius.. 10 yr old: 30%.. 15 yr old: 12%.. study ended because so many people got depressed. adults: 2%

why that happened and what you can do about it

2 kinds of thinking in brain 1\ divergent – imagination – accelerator  2\ convergent – making a judgment – break

when we ed we teach to do both kinds of thinking at same time.. ie: look immediately at..  done before.. so neurons fight each other.. constantly judging.. criticizing..

10 min – need to find the 5 yr old and you can.. that part of brain never goes away.. exercise it everyday when you’re dreaming

1 yr to be 5

if operation under fear.. use smaller part of brain


11 min – nature words same way.. create a lot of possibilities before selecting

12 min – are we going to be a culture that depends on right answers.. always repeatable.. or can we create a new future that solves new problems

take the first leap.. turn your 5 yr old on to tap into that imagination that everyone of you has.. that can make future extraordinarily brighter for everybody

why leap

ie: hlb via 2 convos that io dance.. as the day..[aka: not part\ial.. for (blank)’s sake…]..  a nother way



transformation theory

Transformation theory, first explained by Dr. George Land (also George Ainsworth Land and George T. Lock Land) (1927-) is a description of the structure of change in natural systems. Land’s research, detailed in his seminal book Grow or Die), illustrates change as a series of interlocking S-curves, each interspersed with two breakpoints. Breakpoints are the moments in time when the rules of survival change.

Two breakpoints per S-curve yield three distinct phases of growth. Phase I is characterized by experimentation, in which the system attempts to find a connection with its environment. It is not unusual for a system (organism, business, relationship) to die before finding this connection.

Assuming this connection is found, the first breakpoint is reached. It is at this point that the rules for success change from experimentation to replication of success. The system must cease searching and begin capitalizing on its connection — food supply, market appeal, common interests — by simply repeating its formula for success. In Phase II, the system enjoys tremendous growth, limited only by the environment that provides resources for that growth.

Assuming the system is allowed this ideal growth without unexpected changes, it eventually consumes those resources. This is often disconcerting to conscious systems; in Land’s terms, “nothing fails like success.” At this second breakpoint the (successful) system enters a bifurcation: it begins to open up to innovative changes, to accept information or resources that were explicitly rejected in Phase II, and it simultaneously reinvents itself. A new S-curve is born at the second breakpoint.

Mapping this theory to business yields these familiar conditions: Entrepreneurship, Success and Growth, Diversification. Mapping to the creative process, it yields three distinct approaches to problem solving: Invention, Improvement, Innovation. Land’s unique contribution is that he clearly differentiates three different sets of rules for survival; the implication is that the system must be aware of which set of rules are currently operative.

Land’s theory is useful in the planning and execution in systems large and small: what phase is the system currently in? What form of creative thinking is required? How do we know when the rules of survival have changed?


remembering George


“To look upon Man as a determined being is to exclude his primary function as an evolutionary agent. He is not limited to the rigid and fixed genetic patterns of animals who will perform their specific growth tasks.” — George Land

These words from the book “Grow or Die: The Unifying Principle of Transformation” clearly explain why we were destined to innovate, to create a better world


nasa in 1968

In 1968 NASA asked Dr. George Land to develop a creativity assessment. Why? They needed to unlock the innovation secret. They needed to increase innovation by hiring the most creative engineers and scientists.