beau lotto & amy o’toole

beau and amy

everything begins with perception – means we’re only responding to what we’ve seen before..

creates a tremendous problem..

how can we ever see differently

all new perceptions begin with questions..

the problem with questions is they create


to question why is one of the most dangerous things you can do is question why

but it’s also the only way to see new things.

the best questions are the ones that create the most uncertainty

to question what you think to be true already

what is evolutions answer to the problem of uncertainty…


play is a way of being, only human endeavor in which uncertainty is celebrated

we play to play

play is its own reward

if you add rules to play, that’s an experiment

not just to see science differently, but to see yourself differently through science

most exciting was that this work was completely new and no one had done it before

4 months to do the science, 2 years to do the science,

youngest published scientists in the world

downloaded 30,000 times first day

forever freely accessible, 2011 – 2nd most downloaded paper

letter to beau and amy

what science does for us.. step out in uncertainty, through the science of play


find/follow Amy and Beau:

amy o toole on ted

the Lotto Lab:




lotto lab

beautiful mind launch (worlds first neuro-design lab):

beautiful mind launch

beautiful mind on twitter:

beautiful mind site:

beautiful mind


Beau’s bio on TED site:

beau lotto on ted


this isn’t (doesn’t need to be ) rare.

imagine – facilitating authenticity…

finding all the geniuses inside.. waiting to be seen/heard/loved.


jack et al

and imagine if we called – facilitating curiosity – school – in the city – as the day?

7 billion such researchers/entrepreneurs/happy people.. no?


Beau 2009 ted:


lab of misfits:

beau – founder director – is a neuroscientist and world-renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality.

Welcome to the Lab of Misfits, the worlds only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.

Perception guides every aspect of our lives. Every moment, every behaviour, every choice we make carries hidden meaning – and our community of Misfits is dedicated to uncovering them. See how we’re engaging with this community to reveal essential human truths.

In collaboration with our Misfit Community, we’ll share our adventures, stories and truths, to help others make the choice to step forward into the world to proactively create meaning out of uncertainty.

imagine if we just focused on listening to the itch-in-8b-souls.. first thing.. everyday.. and used that data to augment our interconnectedness.. we might just get to a more antifragile, healthy, thriving world.. the ecosystem we keep longing for..

what the world needs most is the energy of 8b alive people


beau on seed & spark june 24 2021