from their site:
Jelly was founded in April 2013 by Biz Stone and Ben Finkel. We chose the jellyfish to represent our product because it has a loose network of nerves that act as a “brain” similar to the way we envision loosely distributed networks of people coordinating via Jelly to help each other.
The idea for Jelly is a complete reimagining of how we get answers to queries based on a more human approach. Jelly is a mobile application that uses photos, interactive maps, location, and most importantly, people to deliver answers to queries. On a fundamental level, Jelly helps people.
Jelly, the new app from Twitter co founder Biz Stone
a new way to search… using photos and people from your network to get answers
helping people by answering/forwarding questions
knowledge very different from info… we are driven to help.. making the world a more empathetic place
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Testing Out the New Jelly App
jelly via Biz Stone – twitter co-founder
the app is what connects everyone – to know the question is being asked et al
you can only post questions you have pictures for
After trying to breed empathy with his Q&A app Jelly, Twitter co-founder Biz Stone is back with a more light-hearted product called Super ..what’s special about Super is that it scans what you wrote, and then automatically adds a background image and offers a few alternates based on your keywords.
At first glance, Super might seem like an anonymity-optional clone of Secret, but the prompts could squeeze serious opinions out of us while the image generator keeps them interesting to read. In that sense, maybe Super has the same goal as Jelly. Just instead of getting us to help each other answer questions, Super could show us who feels the same way. The world’s less lonely when someone shares your opinion.
While Jelly raised an undisclosed Series B round earlier this year, its Q&A app doesn’t seem to have found much traction. Super signals that Jelly is either pivoting, or morphing into more of an mobile development studio with multiple products, not just its namesake app.
Jelly tells me
“At the core of Jelly Industries’ mission is a desire to help people. We’re learning quite a bit from Jelly. In doing so we’ve been dedicating some resources to new ideas. What you’re seeing with SUPER (that’s short for “superlative”) is a new way for friends, colleagues, and strangers alike to offer up recommendations, opinions, and ideas.To help one another.”
If Wikipedia is for facts, and Quora is for answers, Super wants to be the home for opinions.
A slew of apps like State and Amen have ended up the dumpster or with very little traffic after trying to capture “opinion sharing”. Those that have survived, like Secret and Whisper, have leaned heavily on the defining trait of anonymity. Though it’s constrained by the prompts, Super might still lack the uniqueness to make people adopt another social feed. With its more generalist approach, Super’s biggest competition might not be any of the dedicated opinion apps, but instead what he already built: Twitter.
Stone says Jelly’s Q&A app will live on, though the only update currently planned is some iOS 8 bug fixes. “We’re going to keep it there, because the people who use it, love it. I don’t see why we’d get rid of it. It’s a cool little app. When it works, it really works.” It just wasn’t working for a sufficient number of people to bet the farm on.
Stone’s version, which he says he learned from building Twitter, is that “if something’s fun, people might use it, and if enough people use it, it could be important.”