ela ben-ur

ela ben ur bw

foto (from i2i site below): Dirk Ahlgrim

Ela’s independent business:

i2i experience

Ela Ben-Ur consults, coaches and teaches in design research, strategy, and innovation through her independent business i2i Experience, with other senior IDEO alumni, through organizations including Experience Point (IDEO’s workshop partner), and at academic institutions including Olin College.


intro’ to Ela via the presencing institute global forum 2014 – when she shared idea about prototyping..

ie: prototyping gets to (or diminishes the need for) permission; you can prototype anything; ..

this wasn’t by Ela – but by gal after her: prototype is meant to take you a step further – not to be a fixed thing


IDEO Workshop Part One: Observations

Published on Mar 28, 2012

The world-renowned design firm IDEO came to Thayer School of Engineering at Dartmouth to present a seminar and workshop to students interested in learning strategies for innovation and human-centered design. In part one of the series, Ela Ben-Ur and Brian Mason http://www.ideo.com/people/brian-mason discuss the importance of observations — looking, asking, and trying — when beginning product design.


Leyla Acaroglu