spaces fostering individualism
Many of the most successful communities are created when people are empowered to take ownership and have a voice.spaces mimicking the web fluidity
many companies and individual initiatives are recognizing that the way to capture an audience “in real life” is to create constantly evolving and participatory spaces that do not yield to the limitations of the traditional-built environment.
pop up retail, zipcars, etc

Lessons For Taking Action

1. Get physical unveiling new campaigns or by simply reminding the public of your presence.
2. Think guerrilla hurdle property laws and bureaucracy. creatively weave a path through the obstacles.
3. Borrow from others leverage systems that are already in place, rather than compete with them.
4. Trust people allow freedom for users to create and share their own experiences.
5. Go lightly simple, rapid effort, and have the ability to adapt to changing conditions over time.

taboo social taboos into innovations
Social taboos suppress discussion of many details about life: Discomfort with these topics compromises our health and short-circuits our quality of life by keeping important information in the dark.

know me nudge me
Every product needs a story, as does every brand. The product’s origin. The creators’ ideals. Or a unique experience. These stories provide value.
Consumers are looking to share narratives as a way to express their knowledge, identity, status, and connections. As the DNA of viral marketing, these stories help people connect more deeply with a brand, a product, and others around them.

how to build 24/7 relationships using new media
Customer service is often driven reactively, relegated to a cost center and considered a negative touchpoint. Despised by customers and riddled with clichés, it’s a broken system that reflects poorly on an organization’s underlying structure, culture, and brand values.
1. Don’t invade, connect Build continuity without invading their space.
2. Transform monologue to dialogue Host a dialogue that gets both sides talking in order to create a continuous loop: listen, respond, act.

3. Create redundancy multiple points of entry.4. Outside in/inside out Open up access to what’s going on behind the scenes. Make it human by making it authentic.
5. Leverage existing platforms Don’t invent, integrate. Systems are already in place so that you can communicate via tools consumers already use

read the full conversation hereHow can design both enter into and perturb a new conversation about education so the system becomes disturbed enough to begin living into their desired future now?’Design enables us to reclaim spaces and behaviors that may not have been accessible before and redefine who and how we now want to be.
It makes our covenants visible, and it illuminates our beliefs and values.Sometimes there are moments in human history that seem to beckon awakenings. They perturb us to reevaluate our beliefs, assumptions, and reigning cultural stories. They challenge us to synthesize and integrate seemingly disparate forms of knowledge into new relationships, new patterns, and new theories.
It is a time when reality embraces possibility.

my favs from -behind their ideas:
1. A collaborative partnership between diverse stakeholders — education, science, research, technology, innovation, business, and government.
3. Multi-dimensional admission criteria for identifying STEM talent and potential beyond a standardized test score
9. Commitment to treat each student as if he or she is capable of significantly influencing life on the planet.

if we call it a school, …spend most of time explaining what we were not instead of what we were. ..would be telling people what we didn’t do rather than what we did do.
—laboratory for imagination and inquiry’ stimulates questions that enable us to have the conversations we want to have.
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find/follow David:

David M. Kelley (born February 13, 1951) is an American businessman, entrepreneur, designer, engineer, andteacher. He is founder, chairman, and managing partner of the design firm IDEO and a professor at Stanford University. He has received several honors for his contributions to design and design education.

brother: Tom Kelley

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