the lego foundation

the lego foundation

[head office: denmark]


We are embarking upon a bold journey to open minds to the transformative power of play.

At the LEGO  Foundation we share the LEGO Group mission to inspire and develop the builders of tomorrow. We aim to empower and equip children to create a better future for themselves and their societies by ensuring the value of play is understood, embraced and acted upon. 

We will do this by catalyzing  global discussion and action  to provide the means, tools and  knowledge to stimulate the natural urge  to imagine, create, learn and grow. We are fuelling the drive to contribute to shaping a better world.

We believe in a simple yet critical message: Play unlocks learning and development benefits that last a lifetime, and childhood presents a critical window of opportunity.

This mission is an urgent one. At the LEGO Foundation we intend to mobilize the world around the link between play and learning. To solve our greatest challenges and to discover new possibilities we must inspire the world to recognize, appreciate and take action to support the transformative role of play.

Children are our role models

They are curious, creative, and imaginative. They embrace discovery and wonder, and the link between curiosity, play, and learning is inevitable. We will demonstrate the link in the eyes of thought leaders and provide tools and knowledge to stimulate the natural urge to imagine, create, learn, grow, and excel. 


intro’d to them upon hearing about the 2014 conference where speakers include: Peter Gray, Joi Ito, Mitch Resnick, Tony Wagner..



Peter‘s review of the lego foundation conference in 2014:
peter on play at lego
Play, by my definition, is, first and foremost, activity that is self-chosenand self-directed. It is activity that you are always free to quit. Activities that are chosen by teachers and directed or evaluated by teachers are not play.
Given appropriate environmental conditions, children can and will educate themselves very well through their own, self-directed play (real play) and exploration.  We don’t need top-down, coercive schools. This has been proven, repeatedly, through the experiences of democratic schools, where children are truly in charge of their own activities and learning, and of homeschooling families who have adopted the approach commonly called “unschooling,” where there is no imposed curriculum and children learn through their self-chosen, self-directed activities. What children need, to become well educated, is not coercion or imposed curricula or imposed exercises that mascarade as play, but opportunity. Such opportunity includes exposure to the skills and ideas that are important to their society and lots of opportunity to play with those skills and ideas, in their own ways, on their own time course. As I have described in previous posts (and more fully in my recent book), we can provide those opportunities to all, at less trouble and cost than we currently spend on coercive schools.