Rose Broome was walking on a cold night in San Francisco when she noticed a homeless woman living on the street. She thought, there must be a service to help people in need get crucial items like food and personal hygiene products, with some amount of transparency. When she couldn’t find one, she founded HandUp. The for-profit benefit corporation partners with local charities and city services to get more aid directly to homeless and poor people in San Francisco. People in need – members – join HandUp and can create a personal profile on their website. Donors can read individual stories, or give to people they meet in the city via SMS or from the site. Broome isn’t only civically-minded. She’s ambitious. With progressively minded technologists in the Bay Area looking for ways to give, a large needy population, and millions of dollars in government aid issued in the form of debit cards, she sees HandUp as a tool to solve homelessness through a for-profit venture. Think: a privately-run Food Stamps or SNAP program. Jason gets excited about tackling the seemingly insurmountable issue of homelessness, and how maybe charity isn’t enough. Stay tuned for a surprise at the end.