intro’d to Eric via Steve Blank:
Blank’s Customer Development methodology is a cornerstone of the Lean Startup Movement, popularized by Eric Ries, whom Blank states was “the best student I ever had.”
Eric Ries (born 1979) is a Silicon Valley entrepreneur and author recognized for pioneering the Lean Startup movement, a new-business strategy which directs startup companies to allocate their resources as efficiently as possible. He is also a well-known blogger within the technology entrepreneur community.
quote on the site from Tim O’Reilly:
lean startup process: