genevieve bell

genievive bell bw

Intel’s cultural anthropologist talks life and technology

With a father who was an engineer and a mother who was an anthropologist, Dr. Genevieve Bell’s career as a cultural anthropologist at tech company Intel Labs was almost preordained. She leads a team of more than a hundred anthropologists, engineers, ethnographers, designers and others, who examine the social and cultural lives of real people and use this knowledge to explore the possibilities of what new, relevant and exciting technology experiences Intel can help create.

interview on cbs news

i study people. i go spend time with them. figure out what matters to them in regard to technology.

how do you educate yourself to ask the right questions.

people’s biggest intrigue – augmented reality.

(not knowing the answers) – is what makes it interesting…